Apple Computer announced their intention to enter the automobile business with an all-new vehicle called the iCar.
"Just as Apple's iPod revolutionized the stagnant personal-music industry, we expect the iCar to revolutionize the failing automobile industry," said an Apple spokesperson. "Our goal is to completely re-invent the concept of what an automobile can and should be."
The new iCar will build on the success of the iPhone and iPod with a simplified user interface featuring touch-screen steering and a single pedal to replace the traditional accelerator and brake. The iCar will feature the world's first maintenance-free engine, and Apple claims that the iCar will be less prone to crashes than traditional automobiles.
Apple's new iCar will be available in three models: The two-passenger iCar Nano, priced at $39,995; the four-passenger iCar Pro, priced at $44,995; and the convertible iCar Air priced at $49,995. A low-cost version, the iCar Shuffle, which features a single seat and no windows, will follow a year later.
The iCar will be available exclusively though the Apple Store network, and will go on sale April 1st, 2010. -- Aaron Gold