This comes as no big surprise, but it's official: Suzuki is pulling out of the US car market, citing low sales and profits. American Suzuki, the official US distributor, is filing for bankruptcy, though Suzuki will continue warranty and parts support for the cars, and will continue to sell motorcycles, ATVs and outboard motors in the States.
My take: This is really a shame. I thought the SX4 was a great (and largely underrated) car, marred mostly by its too-big engine and too-low fuel economy. And the compact/mid-size Kizashi was an excellent effort, with its upscale interior and good driving dynamics. I always thought it was the perfect replacement for the old Volkswagen Jetta. I even liked the Aerio -- it had wierd styling and a name that bore an unfortunate resemblance to a slightly naughty bit of female anatomy, but it was a good little car.
Sadly, with dealerships closing left and right, not many people got a chance to experience what Suzuki was doing right. Suzuki actually grew rather strongly after the turn of the millennium, but they never recovered after the market crashed in 2008. Suzuki's last year of sales totalled just 26,266 cars, and that's not enough to stay afloat. That's too bad -- I was really looking forward to them finally bringing the Swift to the US. (Maybe I can bring one down from Canada -- Suzuki cars will still be available in the Great White North.) So long, Suzuki, and thanks for some fantastic vehicles. -- Aaron Gold
A look back at Suzuki:
- 2011 Suzuki Kizashi Sport review
- 2009 Suzuki SX4 Sport review
- 2007 Suzuki SX4 Crossover review
- 2006 Suzuki Verano review
- 2005 Suzuki Forenza review
- 2005 Suzuki Reno review
UPDATE: Spelling error in the headline fixed. How embarrassing!!
Photo © Suzuki