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By Aaron GoldNovember 19, 2012
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People who know me, know that it takes a lot to get me angry. Want to know what makes me mad? Then read my 2013 Chevrolet Malibu LTZ Turbo review. -- Aaron Gold
Related: 2013 Chevrolet Malibu 2.5 review
Photo © General Motors
Thank you Aaron for the confirming that the corporate disease known as “GM-think” is still alive and well. GM still doesn’t understand that EVERY model of EVERY vehicle should be the best they can make (at that price) or don’t bother.
I know a key engineer on the Cadillac ATS project. He tells me that nearly 100% of the sales are the turbo-four or the 3.6 V6. When I asked him why they bothered to offer a plain, normally aspirated four cylinder he said they needed a “price leader.” When I replied. “In a Cadillac? You’re going up against the big boys like the 3-series: Shouldn’t you make just the best car you can?”
He replied, “Not everyone can afford the best like you can.”
Welcome to the lowest common denominator Malibu like you first drove.
Sorry Grandpa, I have to call BS. The problem with your theory is that you look at marque’s like BMW with rose colored glasses like most everyone else in the U.S. In Germany and most other markets, BMW and Mercedes sell value versions of nearly every model they produce. That’s how they manage to survive in their home markets. They sell their high-end packages here. Cadillac doesn’t enjoy nearly the image or the sales volume anywhere else like BMW or Mercedes does, and Chevrolet is nearly unknown in the rest of the world, thus the cited reason that Buick was retained over Pontiac, as it apparently enjoys the same image that Cadillac does in China and a few other Asian countries.
If Cadillac continues to make the advances it has made over the past several years, and they keep their collective eye on the ball like Audi has for the past couple of decades, Cadillac could potentially achieve the world-class status that BMW, Mercedes, Audi, and even Lexus has enjoyed for the past several decades.
Eric’s comment is exactly correct. In Europe the perceived premier marques all offer (and primarily) sell entry level vehicles not available stateside as their bread and butter production numbers, with the high end models the exception.
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