I'm sure many of you know the saga of the 2012 Honda Civic, the all-new model that was panned by most of the press (notably Consumer Reports, though not me) for being too derivative. In a rarely-seen mulligan, Honda introduced a revised version for 2013.
If you're familiar with the auto biz, you know that an automaker can't just update a car in just a few months -- it's a process that takes years. So how did Honda get the 2013 Civic turned around so quickly? Turns out they knew the 2012 Civic was in trouble even before they launched it.
Automotive News reporter Mark Rechtin tells the inside story of the 2012/2013 Civic in an article called How Honda Hustled to Re-Do Civic. AN normally limits these stories to subscribers, but they've been kind enough to make this one free so that About.com readers can enjoy. (Thanks, Mark!) Automakers are often eager to give us a behind-the-scenes look when things go right (check out Car: A Drama of the American Workplace by Mary Walton as an example), but it's rare that we get a candid look at what happens when it all goes wrong. This is a fascinating article and well worth a read. -- Aaron Gold
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