Almost every car comes with a variety of package offerings, options, and a choice of colors. These combinations are wonderful for the consumer, but difficult for the dealer who has to decide which models to stock. There are so many variations that even the largest have a limited availability. Which means that even though you've gone to the trouble of choosing and pricing the car, you may still have to find it.
This requires time and patience. If you're keen to buy your new car now and can't wait, be prepared to make some compromises but also be aware that doing so can save you money. Dealers are charged interest on the value of cars sitting on their lots. The longer the car remains unsold, the more it costs the dealer. Multiply that by, in some cases, hundreds of unsold units, and you can readily understand why a dealer is more willing to negotiate if you're willing to accept a vehicle in his inventory.
Before settling for less, however, be aware that with diligent searching there are ways of finding the car of your dreams. Start with the previously mentioned Web sites or other Internet car buying sites; they can refer you to dealers in or close to your community. Or use the manufacturer's own sites; most can help find dealers in your area and some make it possible to search dealer's inventories through your computer.
When you've acquired a suitable dealer list, get on the phone or better still, use e-mail. For quicker results, speak with the sales manager, Internet manager, or fleet manager. Let them know you've chosen a specific vehicle, that you've checked around for the best prices, and would like to get a quote. (If you haven't found the car you wanted, the dealer may be able to locate one and arrange to have it brought to his location. This is common practise.)
Next: Step #5, Negotiating the Sale