JOHN KRAFCIK: Yes! Absolutely. Coming soon, navigation, for example, coming to Elantra. Not available now, but you're going to see more and more...high-end vehicle content moving into vehicles like Accent and Elantra.
AARON GOLD: I want to get back to the Genesis sedan. It seems now that you guys have kind of got the big quiet comfort thing down, what's now separating the high-end cars -- Mercedes, Lexus and all that -- from the Genesis is some more advanced technologies like adaptive cruise, night vision, collision avoidance braking, things like that. Is Hyundai going to go in that direction?
JOHN KRAFCIK: Yes. Stay tuned. We'll have lots to say on that subject later this year.
AG: One last question. If you could relaunch the Genesis, what's the one thing you'd do differently?
JOHN KRAFCIK: Interesting question. What would I do differently. Long pause. Well, okay... we underestimated the demand for the most expensive car, the V8 navigation system vehicle. A $42,000 price point. Our initial thoughts indicated that would be a 10% mix car. Probably, Aaron, that could have been a 30 to 40% mix car. Right now, V8, for example, in January [2009], V8 mix ran close to 40%, which is extraordinary, and we're still not up to a dealer stocking level that would indicate what free demand mix might be. And the navigation system, even though it's part of the very expensive technology package at $4,000, the demand for that system has been straight through the roof. So, I suppose one thing, if I could turn back the hands of time, would have been to have offered a richer mix from the start, for that model.
AG: Thank you very much, John, for speaking to us.
