Mazda, the Ford-owned Japanese manufacturer, has successfully positioned itself as a performance car builder that delivers the comfort and convenience family buyers expect. A tough act, but one the Mazda 6 handles well. Our test car, a 220 hp Mazda 6 V6 Sport with 5-speed manual and all mod cons ("modern conveniences" for the uninitiated), leans toward the sporting side while meeting family car expectations. Price $23,295. Warranty: 4 yr/50,000 mi. EPA fuel mileage: 19 city/26 highway.
First Glance
Mazda has done well positioning itself with the ad line, "zoom-zoom." Yet in my years as an advertising creative director I'd never have composed such a line or allowed my writers to even suggest it. "Too corny," I would have said, "bring me something clever or funny." On the other hand, after being sentenced to advertising's version of Siberia, known as freelance, I created an equally corny sign-off for a Mazda dealer. It went, "Downtown Mazda, where the King meets Parliament." (The dealer was located at the intersection of King and Parliament streets.) And just as with Mother Mazda's zoom-zoom, it worked. Anyone in Toronto who listened to radio knew how to find Downtown Mazda. Now that I'm an Internet star (okay, only in my own mind) I can be corny or clever or both and never have to kow-tow to a client as long as I keep my About bosses in New York happy. Which allows me to state that the Mazda6 is not a zoom-zoom car. It is a triple-zoom car, as in zoom-zoom-z-o-o-o-m! One zoom for performance, one zoom for a comfortable, well-designed interior, one zoom for styling. Combined, these zooms add up to a superb sports sedan at a reasonable price, even allowing for the fact that my press car was a loaded V6.In the Driver's Seat

2005 Mazda 6: As comfy as curling up with someone you love
© Philip Powell
On the Road
Not every Mazda6 is the same, so pay attention. You can buy a Mazda6 with a perfectly competent 4-cylinder engine, automatic transmission, and enough features to keep you comfortable and safe, for less money than what you'd pay for my test car. I suspect most buyers fall into that category, but it shouldn't discourage you upon discovering that our test vehicle came loaded with a V6, 5-speed manual transmission, alloy wheels with semi-low-profile tires, full body cladding, sunroof and leather. The basics, however, apply to all versions of the Mazda6. Having admitted that, I must also admit that when equipped with full-zoot trim like our test car, this is a triple-zoom performance sedan. Give that V-6 its head and when 5000 rpm is reached at 140 kph (87 MPH -- ours came with a metric speedo) it suddenly hits you in the shoulders with turbo punch... yet it's not a turbo! Suddenly I'm thinking the Mazda V-6 is very under-rated. Accelerating quickly it growls, at cruising speeds it remains whisper-quiet, a sure-fire combo for speeding tickets if you're not careful. In the corners a 3-Series Bimmer might beat it, but not by much, for this is a car that loves to be driven through mountain chicanes.Journey's End

2005 Mazda 6: 2005 Mazda 6: Back seaters get plenty of legroom, but watch your head
© Philip Powell




