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Aaron Gold

Ten best car TV commercials

By January 16, 2013

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Volkswagen ad: The ForceI'm just putting together my photos and first impressions from the Detroit Auto Show, which I'll post tomorrow. Meanwhile, here's something I thought was pretty cool: The One Club, a non-profit organization that produces The One Show awards for advertising, picked the ten best car commercials of the past quarter-century. You can view the ads on their web site, but in case you have trouble viewing them (as I did -- they don't seem to be small-screen friendly), here is a list, in descending order, with YouTube links:

All in all, a pretty worthy list IMHO -- I'm not a big fan of "Grr" (the silly song gets stuck in my head for days at a stretch) but I love The Force, Toys, and Lamp Post, and Cog is truly one of the classics. Still, I can't see how they missed this one... -- Aaron Gold

Photo Volkswagen

January 16, 2013 at 3:42 pm
(1) jeff says:

That’s your favorite? Spent much time in Humbolt County?

January 16, 2013 at 4:49 pm
(2) Hawaiian Don says:

Honda Cog. Totally captivating.

January 16, 2013 at 4:51 pm
(3) sexy grampa says:

Great list. There are a number of these I had not seen or could not remember. I watched each one: Great entertainment.

January 16, 2013 at 5:58 pm
(4) Ross` says:

Jeff, your reading comprehension skills make me think you’ve spent too much time there.

Second, the link in the artice is broken, the address is just oneclub dot org, not theoneclub .

January 16, 2013 at 8:16 pm
(5) jeff says:

Ross. You are correct. Skipped by the “not” in the last paragraph. Sorry for suggesting you are on acid, Aaron.

January 16, 2013 at 8:54 pm
(6) Dave says:

They missed a couple of my favorites:

- Volkswagen Da Da Da
- Nissan Gas Powered Everything

January 16, 2013 at 10:59 pm
(7) George says:

Also missed the Nissan “pigeons” commercial that aired during one of the Superbowls …. my personal favorite

January 16, 2013 at 11:40 pm
(8) Hawaiian Don says:

Currently VW is runnng the ad with the “spaz dad” teaching his kid how to throw a baseball. That ad is funny!

January 17, 2013 at 7:30 am
(9) Eric says:

Just saw the VW “spaz Dad” last night. Almost as cute as “The Force.” Have to say I really liked the Honda Cog vid. Really liked the Accord wagon in it too!!

January 17, 2013 at 2:02 pm
(10) Brent says:

Aaron, while I liked Beat the Devil as well, my favorite from a watching standpoint had to be Star. Laughed my butt off. For sheer wonder at “how’d they DO that??” Cog takes the cake.

Loved The Force. Have no idea why Grr is rated so highly.

January 17, 2013 at 2:08 pm
(11) Aaron Gold - Cars Guide says:

Whoops, fixed the link. Sorry about that. — Aaron

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